Radiate Licensing Group partners with our clients to grow revenue and create value through strategic brand licensing.
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Radiate is built on decades of experience and relationships across every side of the licensing industry. For more than 20 years, our founder has created and led licensing and strategic partnership programs on behalf of some of the world’s biggest brands, talent, manufacturers, and retailers. This allows us to bring a unique, holistic perspective to every aspect of the licensing process, identify opportunities others may miss, and structure partnerships that create lasting value for everyone involved.
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Let’s think bigger. We don’t view licensing as just a tool in the tool belt. Licensing is more like the entire hardware store where imagination is the limit. We start with our client's business objectives, then build licensing strategies together that go far beyond product ideas. Done well, licensing creates partnerships that generate incremental, long-term revenue and enterprise value.
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Radiate exists to be a positive force in all that we do - serving our clients with integrity, clarity, and passion.
The Radiate Difference
Meet the Founder
Patrick McGuire is a licensing strategist and dealmaker with more than 20 years of experience building and growing consumer products platforms for leading global brands. He is known for developing high-value partnerships and translating brand equity into scalable revenue streams. His work has contributed to billions of dollars in retail sales worldwide.
As Senior Vice President & Head of North America at CAA Brand Management, Patrick led a team responsible for licensing strategy, business development, and partnership management across a diverse client portfolio including corporate, talent, retailers, and manufacturers.
He previously served as Director of Licensing at GoTo Foods (Auntie Anne’s, Carvel, Cinnabon, Moe’s Southwest Grill, Schlotzsky’s), where he helped build a $900M+ licensed product portfolio and establish licensing as a core growth driver.
Patrick began his career at Octagon where he negotiated and activated major sponsorship partnerships for Fortune 500 clients including The Home Depot and Bank of America.
Founder Experience
Our Services
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Licensing Strategy
We develop a focused licensing strategy that aligns your objectives with the right opportunities.
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Partner Sourcing & Deals
We identify and vet potential partners, and negotiate and close deals.
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Program Development
We facilitate product creation and packaging, plus PR and marketing execution to ensure a cohesive program.
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Management & Optimization
We actively manage the program through sales analysis, royalty oversight, product approvals, and ongoing business reviews and planning.
Bring new opportunities to light
Strategic licensing unlocks new possibilities, reaching consumers in more ways while delivering incremental, long-term revenue and enterprise value.
